The campaign, titled “A Woman’s Worth,” was designed by students at the Miami Ad School in Hamburg, shows words used to judge women; each ad displays a body part – chest, legs, feet – and alongside it, different adjectives ranging from “prude” to “whore,” in order to describe what different lengths of skirts, height of heels “imply” in regards to the women wearing them.

The idea is to combat the assumption that women are asking for judgement (or something worse) simply based on what they wear.

The ad campaign also recently came under fire over claims that its image were plagiarized and uncredited to a student artist. This campaign (designed by Theresa Wlokka who is credited as the art directed) is remarkably similar to Pamona Lake’s 2013 project, Judgements.

Image Credit: TERRE DES FEMMES Schweiz

Wlokka denied any intentional plagiarism and wanted to clarify this by reaching out to Lake. She also stated, “We’re all fighting the same fight. When it comes to advertising there usually is something out there that’s similar to your idea. In this case we see it as something positive since it’s for a good cause. We’re really happy that the campaign has started a discussion and we hope that it makes people think about how we treat each other, not about the way we dress.”

Although there’s been a controversy over the origin of the images and logos, the message is still the same. Is a woman’s worth really based solely on what she wears? What do YOU think? Does wearing a skirt that is above your knees mean that you’re being a tease, or cheeky? Will wearing a blouse under your chin automatically mean you’re a prude? What if you wear five inch heels with pants? According to the ad, then you’d be a mix of cheeky and matronly.

We’d love to hear what you think, leave a comments below…